Platform brief
Advertising inside ChatGPT, explained.
Ads are now part of ChatGPT: sponsored placements shown while people explore options, compare choices and make decisions. Here is what matters for advertisers — and how AdsAILab prepares European brands for it.
Why it matters
Reach people in the moments that matter.
People come to ChatGPT not just to find information, but to explore options, compare choices and make decisions. That creates a new place to show up — with real intent attached.
01
Show up while people explore and decide
People use ChatGPT to compare alternatives, weigh tradeoffs and make decisions — ads appear inside that decision moment, not after it.
02
Beyond keywords: richer context signals
Conversations carry far more context than a search query, so relevance is built from intent and situation rather than exact-match keywords.
03
An AI-native ad environment
Campaigns run in a surface built around conversation, context and real-time decisions — a new inventory type, not a repackaged search feed.
How it works
Three steps inside Ads Manager.
01
Create your campaign
Set up the account, campaign structure, budget and goal inside Ads Manager.
02
Add your ad details
Build ads directly in the tool or bulk-upload them via CSV, then preview how the sponsored placement renders.
03
Launch and learn
Measure impressions, clicks and conversions, edit live campaigns and optimise against performance.
Early advertisers — including large retail brands — report encouraging results from being present in these research and comparison moments. Access, formats and availability continue to evolve market by market.
Built with user trust in mind
Useful for advertisers. Safe for users.
Clearly labeled
Ads are clearly identified as sponsored inside the experience.
Separate from answers
Ads stay distinct from ChatGPT's own responses.
Choice and control
People control how their data is used for advertising.
AdsAILab is an independent European agency. We are not affiliated with, endorsed by or partnered with OpenAI. Product details on this page summarise publicly available information published by OpenAI at ads.openai.com and may change.
Start here
Advertising is changing. Be where customers look for answers.Reach high-intent customers through ChatGPT Ads.
Discover where your brand fits into the next generation of advertising.
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