Conversational advertising
ChatGPT Ads, explained without the hype.
Formats and availability are defined by the platform and differ by market. AdsAILab prepares your business so you can act when placements are supported for you.
"ChatGPT Ads" describes advertising placements inside the ChatGPT experience. What exists, where, and in what format is set by the platform — not by an agency.
That is why our work starts with preparation rather than promises: intent research, offer positioning, landing page readiness and measurement. All of it pays off immediately and transfers to any conversational surface.
Where placements are supported for your market, AdsAILab handles setup, creative, tracking, optimization and reporting. Where they are not, we say so plainly and put you on Early Access.
AdsAILab is independent and not affiliated with or endorsed by OpenAI.
- 01
Eligibility check
We confirm what is currently supported for your country and category before recommending any spend.
- 02
Intent research
The real questions buyers ask in your category, per language and market, clustered by purchase stage.
- 03
Campaign setup
Account structure, targeting configuration, conversion events and launch preparation.
- 04
Creative and offer
Copy and offers written to answer a specific stated requirement, aligned with the landing page.
- 05
Management and reporting
Monitoring, budget allocation, creative testing and reporting against your own conversion events.
FAQ
Questions, answered plainly.
Advertising placed inside ChatGPT conversations, where the buyer describes a need in natural language instead of typing a keyword. Ads are live in the United States and are expected to reach Europe next.
The term describes advertising placements inside the ChatGPT experience. Formats and availability are defined by the platform and differ by market. AdsAILab helps businesses prepare for and manage these opportunities where they are supported.
Search advertising bids on short queries. Conversational advertising responds to a described situation that already includes context and requirements. There are fewer opportunities, each carrying more information about the buyer.
Yes. Where relevant placements are supported for your market, we handle strategy, setup, creative, tracking, optimization and reporting. Where they are not, we run the preparation work and tell you plainly what is not yet possible.
Availability changes over time and is confirmed per market rather than claimed on this page. Our Markets page shows the current status we maintain: Available, Preparing or Early Access.
You can join AdsAILab Early Access. We'll contact you when relevant opportunities become available, and the preparation work — intent research, offer clarity, landing page readiness, measurement — still creates value now.
It depends on category, price point and market. Our audit gives an indicative test range rather than a guarantee; for most European SMEs an initial test sits in the low thousands of euros.
You do, directly, unless otherwise agreed. Advertising spend is separate from AdsAILab management fees.
We configure conversion events and tracking on your side so results are attributed in your own analytics and CRM, then report against those events rather than platform-only numbers.
A review of your business, offer, market and likely customer conversations, delivered as an opportunity report covering fit, intent opportunities, landing page readiness, a recommended test and an indicative budget range.
It is prepared by our team, not generated automatically. We'll confirm timing when we acknowledge your submission.
Yes — e-commerce and DTC brands are a core focus, alongside SaaS, travel, fintech, marketplaces and professional services.
Yes. Multi-market work is built into our Scale engagement: one intent model per category, localised per market, sequenced behind confirmed availability.
Start here
Advertising is changing. Be where customers look for answers.Reach high-intent customers through ChatGPT Ads.
Discover where your brand fits into the next generation of advertising.
Free initial analysis · No commitment
What are ChatGPT Ads?
Millions of people use ChatGPT for more than finding information.
They ask, compare and decide. That means the user often already has a concrete need.
ChatGPT Ads give businesses a new way to be visible inside AI conversations. AdsAILab helps your business get ready for this new advertising channel.
- Which product should I choose?
- Which service is best?
- Where should I stay?
- What software should I use?
- Which clinic should I pick?
- What should I buy?
- How much does it cost?
- What are the best alternatives?
What AdsAILab does for your business
From strategy to results analysis.
01
Business analysis
- Product or service
- Target customer
- Market
- Competitors
- Offer
- Core sales goals
02
AI advertising strategy
- The situations where customers look for your solution
- Strategy built on user intent, not just keywords
03
Ad creative
- Ad copy
- Offers
- CTAs
- Landing page recommendations
- Multiple ad variations
04
Campaign management
- Campaign and budget oversight
- The goal is not impressions, but leads and sales
05
Optimisation
- Impressions → Clicks → Leads → Customers → Revenue
06
Reporting
- How much was spent
- How many clicks
- How many enquiries
- Cost per lead
- Revenue generated
- ROAS
Measurement
Know exactly what’s working — no guessing.
Platform reporting alone won’t tell you which campaigns, products or audiences actually drive sales. We configure tracking and campaign parameters before a single euro is spent, so every click and conversion traces back to what caused it.
Typical setup
“Source unattributed”
Campaigns go live, then everyone trusts whatever the platform reports — with no reliable way to tell which campaign or product actually worked.
What you see with us
- Click source tagged
- Campaign & ad identified
- Product / landing page tracked
- Conversion & value recorded
Parameters set from day one
Every campaign, ad and link is tagged, so each click traces back to its source, campaign and product — no “unattributed” black hole.
Server-side conversions, deduplicated
Conversions are tracked server-side, not only with a browser pixel — and the two are deduplicated, so every sale is counted once.
See which campaigns earn their keep
Attribution you can actually read: which campaigns and products drive revenue, and which quietly waste spend.
Trends, not noise
We report on the direction that matters over a sensible window — not a knee-jerk reaction to one day’s number.
Buyer intent
High
You meet people as they start deciding.
Competition
Low, for now
The auction is still young.
Attribution
Trackable
Set up right, you see what works.