SearchGPT
SearchGPT advertising, prepared before the auction opens.
ChatGPT search answers a question instead of listing ten links. Advertising inside that answer needs a different plan than a keyword campaign — that is the plan AdsAILab builds for you.
SearchGPT is the search experience inside ChatGPT: the assistant browses the live web and returns a written answer with sources. Buyers arrive with the full context of their problem rather than a two-word query, and they usually leave with a shortlist rather than a page of results.
That changes what an advertiser competes for. There is no long list of positions to buy into — placements sit next to a single synthesised answer, so the brands that are understood well enough to belong in that answer are the ones that get shown and clicked.
We prepare for that in advance: native-language intent research, a clean advertising account you own, landing pages that answer the question the buyer actually asked, and measurement in your own analytics so the first weeks of spend produce evidence instead of guesses.
Availability, formats and pricing are still being rolled out by OpenAI market by market. We describe them as they are, and we build the assets that hold their value regardless of the exact launch date.
Google knows what they searched. ChatGPT understands what they're trying to solve.
- 01
SearchGPT intent research
The questions buyers in your category ask an assistant before they buy — documented natively per market and language, not translated from keyword lists.
- 02
Account setup you own
The advertising account, billing and conversion tracking are created in your name so nothing is locked inside an agency login.
- 03
Answer-ready positioning
Clear, verifiable statements about what you sell, who it is for and why it wins — the material an assistant can quote correctly.
- 04
Landing pages that match the question
Pages built to continue the conversation the buyer started, so the click has somewhere sensible to land.
- 05
Measurement in your systems
Conversions recorded in your analytics and CRM, so performance can be verified independently of any platform report.
- 06
Launch sequencing
A prioritised test plan for the first campaigns, so budget follows the intents most likely to convert first.
FAQ
Questions, answered plainly.
Advertising placed inside ChatGPT conversations, where the buyer describes a need in natural language instead of typing a keyword. Ads are live in the United States and are expected to reach Europe next.
The term describes advertising placements inside the ChatGPT experience. Formats and availability are defined by the platform and differ by market. AdsAILab helps businesses prepare for and manage these opportunities where they are supported.
Search advertising bids on short queries. Conversational advertising responds to a described situation that already includes context and requirements. There are fewer opportunities, each carrying more information about the buyer.
Yes. Where relevant placements are supported for your market, we handle strategy, setup, creative, tracking, optimization and reporting. Where they are not, we run the preparation work and tell you plainly what is not yet possible.
Availability changes over time and is confirmed per market rather than claimed on this page. Our Markets page shows the current status we maintain: Available, Preparing or Early Access.
You can join AdsAILab Early Access. We'll contact you when relevant opportunities become available, and the preparation work — intent research, offer clarity, landing page readiness, measurement — still creates value now.
It depends on category, price point and market. Our audit gives an indicative test range rather than a guarantee; for most European SMEs an initial test sits in the low thousands of euros.
You do, directly, unless otherwise agreed. Advertising spend is separate from AdsAILab management fees.
We configure conversion events and tracking on your side so results are attributed in your own analytics and CRM, then report against those events rather than platform-only numbers.
A review of your business, offer, market and likely customer conversations, delivered as an opportunity report covering fit, intent opportunities, landing page readiness, a recommended test and an indicative budget range.
It is prepared by our team, not generated automatically. We'll confirm timing when we acknowledge your submission.
Yes — e-commerce and DTC brands are a core focus, alongside SaaS, travel, fintech, marketplaces and professional services.
Yes. Multi-market work is built into our Scale engagement: one intent model per category, localised per market, sequenced behind confirmed availability.
Start here
Advertising is changing. Be where customers look for answers.Reach high-intent customers through ChatGPT Ads.
Discover where your brand fits into the next generation of advertising.
Free initial analysis · No commitment