Intent
What they actually want, not what they type.
Intent research is the asset that survives every interface change. It is where AdsAILab engagements start.
A keyword compresses a need into a few tokens and discards everything the buyer knows about their own situation. A conversation preserves it: category, stage, requirement and objection arrive together.
We document those conversations per market and language, cluster them by purchase stage, then prioritise by commercial value. The result governs where budget goes.
This is a working method applied by our team — a structured way of reading demand, not an autonomous system or proprietary technology.
- 01
Conversation research
How buyers in your category describe the problem before they know your brand exists.
- 02
Question mapping
The specific questions that precede a purchase, per market and language.
- 03
Purchase intent analysis
Separating informational and discovery from comparison and purchase intent.
- 04
Intent clustering
Grouping related needs so campaign structure follows demand rather than internal product naming.
- 05
Opportunity prioritisation
Ranking by commercial value and readiness, so the first test is the one most likely to teach you something.
FAQ
Questions, answered plainly.
Advertising placed inside ChatGPT conversations, where the buyer describes a need in natural language instead of typing a keyword. Ads are live in the United States and are expected to reach Europe next.
The term describes advertising placements inside the ChatGPT experience. Formats and availability are defined by the platform and differ by market. AdsAILab helps businesses prepare for and manage these opportunities where they are supported.
Search advertising bids on short queries. Conversational advertising responds to a described situation that already includes context and requirements. There are fewer opportunities, each carrying more information about the buyer.
Yes. Where relevant placements are supported for your market, we handle strategy, setup, creative, tracking, optimization and reporting. Where they are not, we run the preparation work and tell you plainly what is not yet possible.
Availability changes over time and is confirmed per market rather than claimed on this page. Our Markets page shows the current status we maintain: Available, Preparing or Early Access.
You can join AdsAILab Early Access. We'll contact you when relevant opportunities become available, and the preparation work — intent research, offer clarity, landing page readiness, measurement — still creates value now.
It depends on category, price point and market. Our audit gives an indicative test range rather than a guarantee; for most European SMEs an initial test sits in the low thousands of euros.
You do, directly, unless otherwise agreed. Advertising spend is separate from AdsAILab management fees.
We configure conversion events and tracking on your side so results are attributed in your own analytics and CRM, then report against those events rather than platform-only numbers.
A review of your business, offer, market and likely customer conversations, delivered as an opportunity report covering fit, intent opportunities, landing page readiness, a recommended test and an indicative budget range.
It is prepared by our team, not generated automatically. We'll confirm timing when we acknowledge your submission.
Yes — e-commerce and DTC brands are a core focus, alongside SaaS, travel, fintech, marketplaces and professional services.
Yes. Multi-market work is built into our Scale engagement: one intent model per category, localised per market, sequenced behind confirmed availability.
Start here
Advertising is changing. Be where customers look for answers.Reach high-intent customers through ChatGPT Ads.
Discover where your brand fits into the next generation of advertising.
Free initial analysis · No commitment