Agency
An agency built for conversational advertising.
Not a performance agency adding a new tab. AdsAILab is structured around intent research and conversational acquisition from the first engagement.
Most agencies were built around keyword auctions. The operating model — match types, coverage, bid management — does not transfer cleanly to an environment where the buyer writes three sentences about their situation.
AdsAILab is organised differently. Intent research sits at the front of every engagement, and campaign architecture follows purchase stage rather than keyword lists.
We work with European e-commerce brands, SaaS companies, travel, fintech, marketplaces and professional services firms, and with in-house performance teams who want conversational expertise alongside their existing channels.
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Independent
No platform affiliation or endorsement. Our recommendations are not tied to a reseller relationship.
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European by default
Multi-market, multi-language work with sequencing based on confirmed availability per country.
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Evidence before spend
Every engagement starts with a free audit so scope is based on your actual offer and market.
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Works with your team
We can own the channel end to end or slot into the parts your in-house team doesn't cover.
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Transparent fees
Published pricing. Advertising spend is separate and paid directly to the platform unless otherwise agreed.
FAQ
Questions, answered plainly.
Advertising placed inside ChatGPT conversations, where the buyer describes a need in natural language instead of typing a keyword. Ads are live in the United States and are expected to reach Europe next.
The term describes advertising placements inside the ChatGPT experience. Formats and availability are defined by the platform and differ by market. AdsAILab helps businesses prepare for and manage these opportunities where they are supported.
Search advertising bids on short queries. Conversational advertising responds to a described situation that already includes context and requirements. There are fewer opportunities, each carrying more information about the buyer.
Yes. Where relevant placements are supported for your market, we handle strategy, setup, creative, tracking, optimization and reporting. Where they are not, we run the preparation work and tell you plainly what is not yet possible.
Availability changes over time and is confirmed per market rather than claimed on this page. Our Markets page shows the current status we maintain: Available, Preparing or Early Access.
You can join AdsAILab Early Access. We'll contact you when relevant opportunities become available, and the preparation work — intent research, offer clarity, landing page readiness, measurement — still creates value now.
It depends on category, price point and market. Our audit gives an indicative test range rather than a guarantee; for most European SMEs an initial test sits in the low thousands of euros.
You do, directly, unless otherwise agreed. Advertising spend is separate from AdsAILab management fees.
We configure conversion events and tracking on your side so results are attributed in your own analytics and CRM, then report against those events rather than platform-only numbers.
A review of your business, offer, market and likely customer conversations, delivered as an opportunity report covering fit, intent opportunities, landing page readiness, a recommended test and an indicative budget range.
It is prepared by our team, not generated automatically. We'll confirm timing when we acknowledge your submission.
Yes — e-commerce and DTC brands are a core focus, alongside SaaS, travel, fintech, marketplaces and professional services.
Yes. Multi-market work is built into our Scale engagement: one intent model per category, localised per market, sequenced behind confirmed availability.
Start here
Advertising is changing. Be where customers look for answers.Reach high-intent customers through ChatGPT Ads.
Discover where your brand fits into the next generation of advertising.
Free initial analysis · No commitment