How Brands Should Prepare for ChatGPT Advertising

Preparation is not waiting. Four workstreams create value immediately: intent research, offer clarity, landing page readiness and measurement.

Intent research documents the real questions customers ask before buying in your category, in each language you sell in. Offer clarity ensures a specific answer exists for each of those questions.

Landing page readiness is the most commonly skipped step. A conversational click arrives with expectations already set; a generic homepage breaks them. Measurement closes the loop so the first supported placement can be judged on evidence.